NAPR/NALTO's 2009 Annual Convention Keynote Speaker Announced!
NAPR/NALTO are pleased to present Ron Rosenberg as the keynote speaker during the 2009 Annual Convention "Winning Partnerships...Deal Me In!"
Competition is getting fierce. To stay successful, you have to understand your market and offer your customers something truly unique. Anything less, and you become a commodity and allow people to make their decisions on price alone.
But it doesn’t have to be this way. Marketing and customer service expert Ron Rosenberg will share his proven strategies for unprecedented business growth. In this highly interactive and entertaining session you will discover:
- The 5 keys to understanding your business
- How to dominate your market with your “Unique Selling Proposition”
- The 4 “M’s” of outrageous marketing – ignore them at your peril!
- The long-term value of a customer and its importance to your bottom line
- Why you should rethink your entire marketing strategy to grow your business
See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn proven marketing strategies that can take your business to unprecedented levels of success.
And if that wasn’t enough Ron will be holding a breakout session where you can bring your own materials and find out why they aren’t working.
For more information on the 2009 Annual Convention, visit www.napr.org or www.nalto.org.
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NAPR's 2009 School of Healthcare Recruitment 101 Schedule
Wednesday, April 15, 2009
101 Beginning Recruitment – Session #1: “Ethics and Physician Recruitment”
Speaker: Patrice Streicher, Fox Hill Associates, Milwaukee, WI
Since 1984, the NAPR has promoted a positive industry image and required its members to adhere to a practical, but strict, Code of Ethics. This session walks through an overview of the recruitment process offering insight and awareness about ethical practices within each component. Discussion highlights pragmatic approaches and critical thinking skills necessary in working in the industry.
101 Beginning Recruitment – Session #2: “Sourcing Candidates From All Perspectives”
Speakers: Sarah Foster, Carolinas HealthCare System, Charlotte, NC; Nicole McMillen, Medstaff National Staffing, Clay, NC; and Sandi Brewer, Carolinas HealthCare System, Charlotte, NC
Participants will be able to interact with the speakers in a dynamic setting. The topics covered in this session will include: Effective ways to source candidates using the Internet, example of Paid Advertising Options (journal ads, direct marketing mail pieces, conventions, etc.), how to generate Candidate Referrals, how to work with Residency Programs, utilizing your database.
101 Beginning Recruitment – Session #3: “Cold Calling, Pre-Qualifying, and Presenting - Part I”
Speakers: Pat Doyle-Grace, Cejka Search, St. Louis, MO; Craig Fowler, Pinnacle Health Group, Atlanta, GA; and Tracey Black, Carolinas HealthCare System, Charlotte, NC
In this highly interactive session, attendees will learn a variety of techniques and practical applications to screen and pre-qualify prospects, including behavioral-based interviewing techniques to determine a prospect’s likelihood to make a move.
101 Beginning Recruitment – Session #4: “Cold Calling, Pre-Qualifying, and Presenting - Part II”
Speakers: Pat Doyle-Grace, Cejka Search, St. Louis, MO; Craig Fowler, Pinnacle Health Group, Atlanta, GA, and Tracey Black, Carolinas HealthCare System, Charlotte, NC
Continuation of Part I.
101 Beginning Recruitment – Session #5: “Overcoming Objections”
Speaker: Joe Rutowski, D&Y, Huntsville, AL
An interactive session allowing audience and instructor input on how to handle common objections. Attendees will take away practical knowledge to put to use when back in the office and on the phones.
101 Beginning Recruitment – Session #6: “Closing – Bringing it All Together”
Speaker: Rich Cornell, Sante Consulting, LLC, St. Louis, MO
Tying in the objectives from the five previous sessions, this segment will bring it all together so attendees will have a basic understanding of the closing sequence from the first conversation with a candidate to the last (post-interview/offer) conversation. The instructor will provide attendees with the tools and telephone techniques necessary to enhance their closing skills by understanding the entire process.
Cost: $375 member; $475 non-member
For more information or to register visit www.napr.org.
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Vendor Profile: SunTrust Mortgage, Inc.
SunTrust Mortgage, Inc. is a residential mortgage service provider. My name is Robin Vickers and I am a mortgage loan consultant. My co-worker, Tenley Stephens, is also a mortgage loan consultant. Together, we are the SunTrust Mortgage Relationship Management team for NAPR.
We offer mortgage lending relocation services for physicians. SunTrust Mortgage, Inc. originates loans through 202 locations in SunTrust markets and adjacent states, maintains correspondent and broker relationships in 49 states and services loans in 50 states and the District of Columbia.
More specifically, we have a Doctor Loan program tailored for physicians. With the Doctor Loan program, physicians enjoy access to special mortgage pricing discounts along with the security that comes from working with a trusted financial partner. SunTrust Mortgage’s Doctor Loan program requires no downpayment* and no mortgage insurance for licensed medical doctors. Purchases and rate/term refinances are eligible for this program. Construction loans, fixed-rate, adjustable** rate and interest-only† financing options are available to qualified borrowers.
Robin Vickers and Tenley Stephens have over 40 years of combined mortgage experience with SunTrust Mortgage. By putting the client first, we have been recognized individually for our “Raving Fans,” world-class service delivery. We have the knowledge, dedication and tenacity to assist those buying, building or refinancing achieve their mortgage financing goals.
Robin Vickers
e-mail: robin.vickers@suntrust.com
1-800-999-3340, ext. 44871
770-551-4871
web: www.suntrustmortgage.com/rvickers
Tenley C. Stephens
tenley.stephens@suntrust.com
1-800-999-3340, ext. 44159
770-551-4159
www.suntrustmortgage.com/tenley
*Ask your SunTrust Mortgage loan officer about products and rates. Borrowers should note that 100% mortgage financing will result in no property equity until such time as the loan principal is paid down through regular mortgage payments and/or the property value appreciates. Additionally, if property values decline you could owe more than your property’s value.
** Adjustable Rate Mortgage (ARM) products have interest rates that may increase after consummation.
† Monthly payments of interest only will not reduce the principal owed.
Equal Housing Lender. SunTrust Mortgage, Inc., 901 Semmes Avenue, Richmond, VA 23224 is licensed by the Department of Corporations under the California Residential Mortgage Lending Act; is an Illinois Residential Mortgage Licensee; is a Lender in Massachusetts, having Mortgage Lender license #s ML1216, ML0133, ML1432, ML1914, ML1913, ML1815, ML2411, ML1214, ML2442, ML2491, and ML2538; is licensed by the New Hampshire Banking Department; is licensed by the New Jersey Department of Banking and Insurance, toll free 1.800.330.4684; is a licensed lender in Rhode Island; and is doing business in Arizona as Crestar Mortgage, 7250 N. 16th Street, Suite 100, Phoenix, AZ. ©2008 SunTrust Banks, Inc. SunTrust is a federally registered service mark of SunTrust Banks, Inc. REV 102908.
Miss Deed
Dear Miss Deed:
I have what I think is a simple question, although I am not sure if I should be asking you or whomever heads up the World Job Bank.
When I participated in the World Job Bank, I entered the doctors into my database. My recruiters then sent them job or practice opportunities. I remembered from my User Agreement that jobs are the only subject I can contact doctors about.
Our company is now going into several different venues involving doctors and we want to contact them as potential clients. I assume that since we are no longer a participant in the World Job Bank that we can send the doctors whatever we wish.
Free At Last
Dear Free:
I hate to be the bearer of bad news, but your assumption is incorrect. But before I briefly explain why, I’ll clarify that writing to me was correct since the User Agreement you signed allowing you to participate in the World Job Bank includes language that says in essence, any violation of the User Agreement is potentially a violation of the Code of Ethics.
Both the User Agreement and the Code of Ethics have specific language indicating that registered physicians can only be contacted about jobs. To further protect these doctor registrants, the User Agreement says that the terms survives the organization’s participation in the World Job Bank. In other words, even though you no longer are on the World Job Bank, you still cannot contact the doctors with anything other than a job.
So, I urge you to be careful. Hopefully when you entered the World Job Bank doctors in your databank you tagged them in some way, so you can bypass them when you send marketing materials to your other doctors. If you should contact the NAPR World Job Bank doctors on purpose or inadvertently, you could be subject to significant liquidated damages (something like a fine) and be sanctioned under the Code of Ethics.
NAPR is the only job bank in the world that prohibits sending material other than jobs to registrants. We know they get bombarded so in our little way we are trying to make things just a little easier and better for them.
Cordially yours,
Miss Deed
NAPR, 222 S. Westmonte Drive, Suite 101, Altamonte Springs, FL 32714, 800-726-5613 • www.napr.org