"Winning Partnerships...Deal Me In!"
Ron Rosenberg is a nationally recognized, award-winning expert on marketing and customer service and a winner of the prestigious “International Marketer of the Year” award at the GKIC International Marketing Summit. He has authored several books and learning systems.
The Inner Secrets to Outrageous Marketing: How to Dominate Your Market Niche
Competition is getting fierce. To stay successful, you have to understand your market and offer your customers something truly unique. Anything less, and you become a commodity and allow people to make their decisions on price alone.
But it doesn’t have to be this way. Marketing and customer service expert Ron Rosenberg will share his proven strategies for unprecedented business growth. In this highly interactive and entertaining session you will discover:
· The 5 keys to understanding your business
· How to dominate your market with your “Unique Selling Proposition”
· The 4 “M’s” of outrageous marketing – ignore them at your peril!
· The long-term value of a customer and its importance to your bottom line
· Why you should rethink your entire marketing strategy to grow your business
See for yourself why Ron Rosenberg’s sessions are always filled to capacity and learn proven marketing strategies that can take your business to unprecedented levels of success.
For more information on the 2009 Annual Convention, visit www.napr.org or www.nalto.org.
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Vendor Profile: Elite Move Management
Elite Move Management is a full-service relocation services team, providing real estate and moving services for physicians nationwide. Led by Business Development Manager Paul Salmon, team members include Abbie Platt, Real Estate Consultant and Tammie Stoica, Move Consultant.
The relocation process begins the moment the physician considers relocating. Elite has the ability to connect our clients with the realtor who best fits their needs, whether selling or buying, providing multiple competitive household goods estimates, as well as coordinating your personal household goods, and concierge utility service, and many other services that will make the relocation process stress free.
More specifically, Elite's programs are designed to meet the specific needs of our clients. With NAPR relocation services, physicians enjoy access to special discounts, household goods valuation coverage, move consultation and coordination services at no cost, along with the security that comes from working with a trusted relocation partner.
Paul Salmon, Abbie Platt, and Tammie Stoica have more than 30 years of combined moving and real estate services experience in the relocation services industry. By providing first-class service, they have been recognized as a quality provider in the industry. They have the knowledge, dedication and tenacity to deliver a stress-free relocation.
For more information, contact Paul Salmon, 770-933-7705 (O), 770-656-6897 (C), or email: paul.salmon@elitemovemanagement.com; Abbie Platt, 800-830-0497, 517-999-2830 (direct), or email abbie@profilerelocation.com.
Miss Deed
Dear Miss Deed:
I have a couple of issues involving fee-splitting with another firm that make me think I got the short end of the stick.
I referred a doctor to another firm that stated it had a client who might be interested in my candidate. After the firm received my candidate, they referred my doctor to another firm, which obviously diluted my split. On top of this, I further learned that the original firm to whom I referred my candidate asked the candidate for other doctors he knew (so he could make additional referrals) and did not tell me.
I am angry about this whole sequence of events and want to take…
Action
Dear Action:
At first blush it looks like you did not fare well, but only one aspect of what you experienced violates the Code of Ethics.
The Code states that when a referral is made to another firm for the purpose of splitting a fee, the firm that receives the referral cannot make an additional referral without your permission (with the upcoming revision of the Code of Ethics, that second referral cannot be made without the candidate’s permission as well). So, clearly there is a Code violation here.
By the way, if the second firm involved (the one you did not authorize to receive the candidate) makes a placement, you will need to contact the Arbitration Committee to decide your entitlement and who must pay you.
The second issue involves the firm to whom you made your original referral asking the candidate for other prospective candidates and not sharing those names with you. The Code does allow that firm to ask for and receive names as you had an equal opportunity to “mine” your candidate for other names.
Splitting fees with a firm can sometimes involve risk. The Ethics Committee will help you resolve the first issue, but the second issue, you are on your own.
Cordially,
Miss Deed
NAPR, 222 S. Westmonte Drive, Suite 101, Altamonte Springs, FL 32714, 800-726-5613 • www.napr.org